The cost of food has been increasing across the U.S., and around the world. In 2007, in Greater Cincinnati and Northern Kentucky, food and beverages cost 3.2% more in 2007 than in 2006 (Staff writer, February 22, 2008, “Health Care, Electricity, Food Prices Up,” Cincinnati Enquirer. Data source: Bureau of Labor Statistics). Throughout 2008, that pace of food inflation has been increasing.

"Coupons are Hot. Clipping is Not." February 25, 2009. Timothy W. Martin. Wall Street Journal.

"Before heading to the grocery store, Miranda Wilcox jumps online, where she scours for coupons on half a dozen Web sites bookmarked on her computer.

Ms. Wilcox, a 32-year-old mother of two from Greenville, N.C., prints out some of the coupons. Others she uploads directly onto her supermarket rewards card. Recently, Ms. Wilcox shaved nearly $50 off a $120 shopping bill with the help of coupons she found on the Internet..."