"Grocers Find Food Prices Hard to Swallow," October 30, 2008. Julie Jargon and Cecilie Rohwedder. Wall Street Journal.

"The days of rapidly rising grocery prices may be nearing an end as supermarkets push back against food companies that are reporting profit increases.

With corn, wheat and other commodity costs coming off their summer peaks and the economy continuing its slide, grocery chains in the U.S. and abroad are balking at food makers' efforts to raise prices further.

Some retailers are using food companies' earnings reports as leverage to reject price increases, according to industry analysts. Others are pushing for more promotional allowances -- such as buy-one-get-one-free deals -- to help move higher volumes of goods..."